While working with Davidson Homes, Jack had the opportunity to help digitally brand the corporation's sister company, Built Capital LLC. While the company's graphic designer created the initial logo, we set out to create a modern, professional design - selecting colors, fonts and images to define the brand.
Our mission? To help a brand-new company establish its legitimacy as a real estate investment opportunity. Built Capital hit the ground fast with fundraising, and our team was able to build and launch a website within just a couple weeks. We were directed to ignore SEO - the site's entire purpose was to be shared directly with potential investors.
Since we were effectively creating as a digital brochure, we worked hard to add some dynamic, interactive features to the site. We created an SVG-based map of the United States, dynamically showing the latest number of company projects in each location.
We also added dynamic counters to the home page and the project page, totalling the amount of projects and assets managed. It's been very popular with the site's users, and we're pretty proud of how it turned out.